Wordsmith by Salesforce (formerly Automated Insights) is an enterprise-grade natural language generation platform that excels at turning structured data into narrative content. Unlike general-purpose AI writers, Wordsmith specializes in data-driven storytelling—generating thousands of personalized reports, product descriptions, or analytical summaries from databases and spreadsheets. It's used by major companies for automated reporting, financial summaries, sports recaps, real estate listings, and personalized email content. The platform uses templates and rules you define, ensuring consistent brand voice and accuracy across massive content volumes. It's ideal for organizations that need to transform data into readable content at scale, though it requires more setup than simple AI writing tools.