Drift

About Drift

Drift pioneered the concept of "conversational marketing" - using real-time conversations to connect businesses with the best leads at the right time. The platform combines AI-powered chatbots with live chat to engage website visitors, qualify leads, route them to the right sales reps, and even book meetings automatically. Drift is specifically designed for B2B companies with longer sales cycles and higher-value deals. The AI chatbots can ask qualifying questions, understand buyer intent, provide personalized responses based on visitor data, and determine whether to connect visitors with sales reps immediately or nurture them for later. Drift's Conversational AI learns from past interactions to continually improve lead qualification accuracy. The platform integrates deeply with CRM systems like Salesforce and marketing automation tools like Marketo, ensuring all conversation data flows into existing workflows. Drift also offers video messaging, email engagement, and account-based marketing features. Major B2B companies use Drift to reduce response times from hours to seconds, increase meeting booking rates, and improve sales efficiency. The platform provides detailed analytics on conversation performance, lead quality, and revenue impact. Drift represents the evolution from passive forms to active, intelligent conversations.

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